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Happy New Year! 2021 Updates from Johnny Slicks


The Johnny Slicks management team celebrating the new year

Our 2020 Accomplishments

2020 may not have been a great year for many reasons, but for Johnny Slicks it was the year that we broke through the glass ceiling! To cap off last year, we developed over 20 new products, outgrew our workspace, doubled the size of both the team and our product lab, and expanded into a second workspace to meet the demand of becoming a seven-figure business. We also built out our gear shop with new shirt designs, flannels, and beanies.

Johnny Slicks product lab

Celebrating Our 2020 Product Line

Some of the first products ever made by Johnny Slicks. Pomades in mason jars, and beard oils in drippers.
The Johnny Slicks line from 2020. Pomades, beast wash, bear oils and more. All items are in well branded bottles and jars.

As we mentioned, this past year we developed over 20 new Johnny Slicks products, including some of our favorites:

Johnny Slicks Black Label


With Johnny Slicks Black Label, we wanted to create a product that hits your scent palette most satisfyingly – a scent that is classic, powerful, and your go-to for every occasion. The Johnny Slicks Black Label product line consists of our Omega & Alpha signature variants, which come in oil-based pomades, beard oil, men’s shampoo and conditioner, and body wash. If you didn’t try our Black Label collection in 2020, make sure to add it to your list of must-tries for 2021.

 Formula 49

Formula 49 is our signature, clay-based pomade. Made for a strong hold with a matte finish, Formula 49 provides natural shine and is durable enough to hold your hair in place all day long. Formula 49 is available in our most popular scents, including Original, Rugged, Cinnamon Roll, Paradise, Punkin’ Slicks, Maples Slicks, Apple Slicks, and during the holiday season: Merry Slickmas.

Beast Wash

Beast Wash is one of our personal 2020 favorites. It’s available in Original, Rugged, Paradise, Vanilla, and now Punkin’ Slicks, made to be used in tandem with our men’s shampoo and conditioner.

Johnny Slicks Gear

If you haven’t visited our Gear Store in a while, it’s time to make the trip. In 2020, we added our Slick Flannel Shirt as well as a wide variety of new shirt designs.

Looking Forward: 2021 and Beyond

As we look forward to this new year, we are excited with the opportunity you have given us to further expand our product line and engineer the best men’s, and women’s, grooming experience possible – yes, women can use our products, too (consider trying the paradise or cinnamon roll scents).

In 2021, we look forward to adding more gear to the gear shop, fine-tuning our already finely tuned formula for our existing products, and introducing new and exciting products, including new scent variations of our existing bestsellers. Feel free to reach out to us via social media, let us know how Johnny Slicks products have positively affected your grooming routine, and we’ll make sure to continue providing you with the products that make it possible to groom well and to groom often – something that many men have yet to do.

Here’s to 2021. Cheers!

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