I love the medium hold on this pomade, it is not too firm for me, just perfect. It is weird to call it a hold since you are able to run your fingers through your hair to adjust your hair without any issues. Also the amount I have to use is very small, a small amount goes a long way with long hair. After applying it to my hair I the remaining pomade I rub on my short beard, eyebrows, and elbows. PLUS, the smell of the pomade is so good I will randomly smell it throughout the day and it smells great. -Ember M.