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Title

Job Title

Title

Director of Marketing

  • Location: On-site – Holly Ridge, North Carolina 

  • Reports To: CEO / Co-Founder

  • Employment Type: Full-Time  

  • Compensation: Competitive base salary  

  • Experience Level: Executive (7+ years in grooming, personal care, or CPG) 
Title

about

Title

Johnny Slicks 

Johnny Slicks is an American-made, veteran-owned grooming company founded by Nick Koumalatsos and John Raushi. We formulate, manufacture, and ship organic grooming products crafted with integrity, purpose, and performance. Our core lines focus on hair care, body care, and premium men’s grooming essentials—serving a loyal customer base that values clean ingredients, American craftsmanship, and unapologetic masculinity.

 

As an 8-figure brand, Johnny Slicks has scaled rapidly across DTC, wholesale, retail partnerships, and Amazon. We’re not a beard brand. We’re a complete grooming solution for men who lead themselves and others with discipline, strength, and intention. 

Position Overview

We’re looking for a world-class Director of Marketing who has already helped build and scale a consumer brand in the grooming, personal care, or lifestyle CPG space. This role is for someone who combines strategic horsepower with hands-on marketing execution, and knows how to manage both creative direction and performance-driven growth.

 

You’ll lead all marketing functions—from positioning and product launches to paid acquisition, content, retention, and community. You’ll also expand our footprint through CTV streaming campaigns, influencer partnerships, podcast advertising, and deeper brand storytelling.

 

This is an on-site leadership role in Holly Ridge, NC, and reports directly to the CEO. 

Key Responsibilities 

🧭  Brand Strategy and Leadership 

Own the evolution of the Johnny Slicks brand across every touchpoint: site, content, packaging, email, and beyond 

Build a brand that resonates with modern masculine identity—while maintaining our voice, values, and mission 

Develop the annual and quarterly marketing roadmap, aligned to product drops, retail expansion, and community growth

📈  Multi-Channel Growth Marketing

Lead paid media strategy across Meta, Google, YouTube, TikTok, and more—driving efficiency in CAC, LTV, and ROAS 

Manage and expand email/SMS retention flows using Klaviyo and Postscript 

Incorporate emerging media channels including: 

CTV (Connected TV and Streaming) 

Podcast advertising 

Influencer and affiliate partnerships 

🎥  Content and Creative 

Oversee internal and external creative teams producing UGC, photography, video, landing pages, and paid ads 

Build a content engine that aligns with our customers’ values, habits, and daily rituals 

Ensure messaging is consistent across product launches, campaigns, email, and packaging

🛠  Product Marketing and Campaign Execution 

Drive full lifecycle campaign execution for product drops, seasonal launches, and retail initiatives

Align marketing with inventory and fulfillment to ensure seamless product delivery and customer experience 

Monitor feedback loops to improve product education, reduce friction, and increase conversion

👥  Team and Agency Leadership 

Hire, lead, and mentor a team of marketers, designers, content creators, and media buyers 

Manage agency and vendor relationships with clear accountability and performance tracking

Establish a culture of discipline, performance, and ownership aligned with Johnny Slicks' values

You’re a Fit If You Have… 

7+ years in a senior marketing leadership role, preferably within men’s grooming, skincare, personal care, or lifestyle CPG

A proven track record of scaling a DTC brand to 8-figures or beyond

Strong command of performance marketing, funnel building, retention strategies, and omnichannel execution

Experience managing campaigns across CTV, podcasts, influencers, email, SMS, and social

A clear understanding of how to build lifestyle brands that lead cultural conversations while staying profitable

Experience working in on-site, high-performance teams, ideally within fast-growing or founder-led companies

Why Join Johnny Slicks? 

Lead one of the fastest-growing American-made grooming brands

Work directly with founders Nick Koumalatsos and John Raushi to shape the next era of the business

Own full marketing strategy across a high-performing team, with real autonomy and vision execution

Join a mission-driven culture that values discipline, legacy, and American values

How to APPLY:

Please submit: 

  • Your resume 

  • A short cover letter outlining your experience scaling grooming or CPG brands 

  • Any relevant links to campaigns or creative you’ve led

APPLY Now
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